🎯 10 Best Newsletter Ads This Week (Jun 6-12)

Hey there, Alex here.

I’ve done more digging through the Facebook ad library and have some great newsletter ads to share with you this week.

In today’s issue:

• 🎯 Newsletter ads that are crushing it right now (6 static + 4 video ads)

• 🧠 Quick breakdowns of why they work

• 🎨 Ready-to-use Canva templates to copy

• 📧 Fast-growing newsletters you can learn from

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It lets you recommend other newsletters to your new subscribers right after they sign up. When someone joins one and stays engaged, you get paid – usually $2-$5 per referral. You can sign up for free here.

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📸 STATIC ADS

1. Back At You

Time running: 95 days

Why this works:

I like how they’ve taken the “Change My Mind” format and made it work for B2B.

The meme looks credible – he’s got professional equipment, papers spread out, and clearly knows what he’s talking about. But more importantly, he’s challenging conventional wisdom in the real estate industry.

Most brokers think they need more leads. This guy is saying, “actually, your problem is keeping the agents you already have.”

That’s the kind of perspective that makes people stop scrolling. When someone questions the norm with this much confidence, you naturally want to learn more.

How to apply this concept:

• Find the biggest misconception in your industry and flip it. Like “you don’t need more customers, you need better retention systems.”

• Present your differing viewpoint as insider knowledge rather than just an opinion. Position yourself as someone who’s seen what actually works behind the scenes.

• Set up your ad environment in a way that shows you know what you’re talking about.

2. Daily Devotions

Time running: 99 days

Why this works:

The crossed-out “don’t” in the headline is smart. It catches your eye right away and is a simple but effective way to show they’re addressing the main objection directly.

Then they handle that objection: stop scrolling, subscribe to Daily Devotions, and spend 5 minutes a day reading. The simplicity of the task makes you feel like you’ll be missing out on a great opportunity if you scroll past.

And those geometric shapes with percentages tell you that this isn’t just “read your Bible more.” They’re showing you exactly how much of each book you’ll actually complete, making progress feel tangible.

How to apply this concept:

• Replace vague promises with specific completion rates or progress metrics that people can visualize.

• Lead with the main objection people have about your topic in your ad, then immediately provide your micro-commitment solution.

• Design your ads to look like infographics rather than promotional materials.

3. I Hate It Here

Time running: 99 days

Why this works:

Admitting that they’re not some HR expert makes this testimonial feel very real. They’re just someone who reads a newsletter and applies what they learn, making success feel achievable.

That’s way more relatable than hearing from some VP of People at a Fortune 500 company.

The CEO thinking they’re an “HR genius” adds that little bit of humor we can all relate to. We’ve all had moments where we impressed someone by just applying something we learned recently. 

And the impressive 136,000 HR professionals social proof tops it all off.

How to apply this concept:

• Use testimonials in your ads from people who admit they’re not experts – just regular subscribers who got results.

• Include the simple truth about how they actually achieved success (like copying everything from your newsletter).

• Share subscriber counts when they’re impressive. They’re always the best form of social proof.

📧 RECOMMENDATIONS

4 Fast-Growing Newsletters You Can Learn From

As a newsletter operator, I subscribe to a ton of successful newsletters to get fresh ideas and see what others are doing well.

Here are a few fast-growing ones worth checking out if you’re looking for inspiration:

• Seven Point Sunday → Get 7 ideas to build your career every Sunday. Life hacks, passive income, AI prompts, book/music picks. From Kabir Sehgal, 16x Grammy winner, NYT bestselling author, Navy vet

• Small Business MBA Newsletter → The stuff they don’t teach at school. Learn world-class strategy, operations, and tactics from my 30 years of hard-won small business experience.

• The Growth Bulletin → You’ve gotten this thing off the ground, now it’s time to scale. Join 15,000+ founders and marketers breaking through ceilings with advanced insights, data points and more.

• The Growth Newsletter → We break down the tactics fast-growing startups use to grow. Step-by-step. For free. Every week. Join 85,000 founders and marketers.

🔗 These are 1-click subscribe links. No email entry needed if you’re reading this in your inbox.

4. Feisty Menopause

Time running: 142 days

Why this works:

“This is your sign” = the universe is telling me to pay attention right now. The age targeting is also specific enough to make the right people feel seen without being too broad.

But what’s really smart here is the language shift. Instead of focusing on menopause as a medical condition or problem to solve, they’re talking about living your “most feisty life.” 

That reframe turns it into something empowering rather than something you’re dealing with. 

How to apply this concept:

• Open your ad with “This is your sign if you’re [specific demographic detail]” to create instant personal value.

• Write your ad copy with aspiration language instead of problem language, like “building your freedom fund” instead of “retirement planning.”

• Target specific age ranges in your messaging to make the right people feel personally seen without casting too wide a net.

5. Bogey Bois Golf

Time running: 75 days

Why this works:

When you’re a go-to resource in a specific space, sometimes your visual and bold claim do most of the work.

People see the professional golf action shot and “Fastest Growing Golf Newsletter” first – that’s the hook that makes golf enthusiasts stick around to read more.

Then, the primary text “Ready to ditch the dull golf updates” positions them against boring, traditional golf media.

And the copy that follows explains exactly what makes them different: “Bold commentary, viral series, and must-know golf news.”

The ad description next to the CTA is also doing important work here. It reinforces both the entertainment angle and the scale of their community.

How to apply this concept:

• Claim a specific growth or leadership position in your niche with confident, measurable language, like “Fastest Growing XX Newsletter.”

• When your visual is simple, make your bold claim and headline work together to create immediate interest.

• Use your ad description and headline to reinforce your key messaging and community size. This text is often more important than the primary ad text itself!

6. The Flyover

Time running: 52 days (+149 days from a previous identical ad)

Why this works:

Perfect use of the Elon meme format. Everyone recognizes this template, so they immediately understand the comparison being made.

The top panel captures exactly how most people feel about mainstream media right now: exhausted and skeptical.

“Factual, agenda-less news” hits the sweet spot because it appeals to people across the political spectrum who are just tired of feeling manipulated.

And most importantly, the promise of getting news without the spin is what everyone wants but barely finds.

How to apply this concept:

• Use popular memes where the format itself communicates your message before people read the text.

• Position your newsletter as the solution to a widespread frustration.

• Promise what your audience wants but can rarely find in your ad copy.

🎬 VIDEO ADS

7. Jupiter Daily

Time running: 72 days

Why this works:

If you’ve been with us before for previous issues, you’ll know that local newsletters have such clear value propositions.

We’ve all been in that situation where we’re trying to figure out what’s happening in our area this weekend. Scrolling through Facebook events, asking friends, checking random websites – it’s a real pain point.

And the cheerful music/casual presentation makes this ad feel like getting a recommendation from a friend. 

The local community angle will always create the kind of engagement that keeps newsletters alive long-term.

How to apply this concept:

• Solve the specific weekend or weekly planning problem your audience goes through frequently in your ad copy.

• Reveal your solution like a friendly recommendation using upbeat, casual audio/presentation.

• Make sure to emphasize FREE access in your ad copy to eliminate any hesitation about joining your newsletter.

8. Daily Drop

Time running: 122 days

Why this works:

The before-and-after POV approach here is really well done.

The before section shows all the travel stress we’ve experienced: sleeping in airports, feeling exhausted, and dealing with chaos. Then, the transformation to first-class comfort is immediate and notable.

The music transition is what sells it, though. Starting with that slow, stressful audio during the “before” section, then switching to upbeat music for the “after” creates an emotional journey in seconds. 

Travel content works especially well for this format (and video ads in particular) because the visual contrast between stress and luxury is so clear-cut.

How to apply this concept:

• Show your audience’s current painful reality first, then immediately contrast it with the aspirational outcome.

• Use audio transitions (for video ads) that mirror the emotional journey from problem to solution.

• Choose transformation scenarios in your ads where the visual difference is dramatic and instantly recognizable.

9. Farnam Street

Time running: 110 days

Why this works:

The walking footage creates this calming mood that perfectly matches what they’re selling: thoughtful ideas and wisdom.

It’s not flashy or attention-grabbing in the typical social media way, which is especially key for insightful newsletters.

What really stands out here is how they lead with that massive number: “over 700,000 people read this newsletter every Sunday.”

The narrator sounds genuinely amazed by it himself, which makes it feel more authentic than someone just rattling off statistics.

And framing the newsletter as “timeless wisdom,” not just breaking news or hot takes, sets it apart instantly from every other newsletter fighting for attention.

How to apply this concept:

• Lead your ad copy with your most impressive growth or subscriber number.

• Use visuals/music in your ads that match the emotional tone of your content rather than typical high-energy social media footage.

• Position your newsletter as delivering the type of content your target audience desires most. For thoughtful professionals, “timeless wisdom” works great.

10. The Pour Over

Time running: 179 days

Why this works:

The New Year resolution angle is brilliant timing (the ad launched in December 2024), but more importantly, it reframes newsletter consumption as a spiritual practice.

Instead of “stay informed about current events,” they’re saying “start your year by viewing the world through a Christian lens.”

This works because many Christians feel overwhelmed by mainstream news coverage that doesn’t align with their worldview.

Also, the personal testimonial format (“My favorite Christian resolution”) makes it feel like a recommendation from a friend rather than an advertisement.

How to apply this concept:

• Tie your newsletter signup to popular resolution themes like personal growth, learning, or spiritual development. Launching your ad at the end of the year works especially well with these themes.

• Frame newsletter reading as a positive habit or practice rather than just information consumption.

• Address the specific tension your audience faces with existing solutions in your ad copy.

👋 THAT’S A WRAP

Before you go, here are 3 ways we can help you

1. 🎯 Explore past winning ad breakdowns + templates on our website.

2. 🗂️ Grab the swipe file from this week’s newsletter ads – it includes all the ad descriptions, headlines, original images/videos, and landing pages they linked to.

3. 📧 Haven’t launched your newsletter yet? Try Beehiiv – it’s what we use, and honestly the best newsletter platform right now. They’re currently offering the first month FREE, plus 20% off for your next 3 months.

That’s all for this week! See you next Thursday with more breakdowns and templates.

– Alex

P.S. If this email ends up in your Junk or Promotions folder, mark it as “Not Junk” or move it to your Primary inbox. That way, you won’t miss the next issue!