🎯 10 Best Newsletter Ads This Week (Mar 28–Apr 3)

👋 Happy Thursday! I’ve got 10 winning newsletter ads to share with you today that will help you grow your newsletter faster – and lower your cost per subscriber.

This week’s breakdown includes newsletters like:

• 1440 Media

• Boring Business Nerd

• The Average Joe

• And more

Plus, I’ll share some Canva templates you can copy and use right away.

Let’s take a look!

– Alex

📸 STATIC ADS

1. 1440 Media

Why this works:

Ever feel overwhelmed by the constant flood of news? 1440 Media saw this common pain point and built their entire newsletter brand around solving it.

Their daily digest cuts through the noise to deliver quick news summaries that busy professionals can actually finish with their morning coffee.

Their ad speaks directly to this value proposition, promising relief from information overload without sacrificing awareness.

The magic lies in how they focus on transformation rather than just features. They don’t just say “we send you news” but instead show how their organization genuinely improves readers’ lives.

How to apply this concept:

• Identify the primary pain point your newsletter solves, and make that the central focus of your Meta ad creative. For many successful newsletters, it’s about saving time, reducing complexity, or providing clarity.

• Use before/after messaging in your ads: “Stop spending hours scrolling through feeds. Get everything you need in 5 minutes each morning.”

• Test multiple variations that emphasize different aspects of your time-saving value proposition to see which resonates most with your target audience.

2. Boring Business Nerd

Why this works:

“11 million small businesses for sale, only 1 in 12 of those will sell.” This interesting statistic is the foundation of Boring Business Nerd’s approach.

Rather than following the typical “start from scratch” entrepreneurial path, they’ve positioned their newsletter as a guide to an alternative route: strategic business acquisition and growth.

What works well here is how they transform what might seem like a discouraging statistic into an opportunity.

Using specific data points helps grab attention and establish credibility in a way that general claims simply can’t match.

This approach is especially effective when you’re sharing expert knowledge in markets where information gaps create genuine opportunities.

How to apply this concept:

• Find counterintuitive statistics in your industry that challenge conventional wisdom. Use these eye-opening numbers as your Meta ad hook to stop the scroll.

• Position your newsletter as the insider’s guide to opportunities others are missing. Make subscribing feel like gaining access to valuable secrets.

• Test ad copy that directly addresses ambitious subscribers: “Looking for the opportunities everyone else is missing? Here’s what the data actually shows…”

3. The Average Joe

Why this works:

When a $100 million fund manager can’t stop praising your investment newsletter, you’ve got marketing gold.

The Average Joe brilliantly leverages this third-party endorsement instead of trying to make their own claims. They break down complex financial concepts into simple insights that regular investors can actually use.

But instead of bragging about this themselves, they let someone with real credentials do the talking.

What’s the lesson here? External validation carries significantly more weight than self-promotion. This strategy is especially powerful in specialized fields where expertise matters.

How to apply this concept:

• Reach out to relevant experts or influencers in your niche who are already subscribers and ask for specific feedback about what value they get from your newsletter.

• When featuring testimonials in your Meta ads, include the person’s credentials to establish legitimacy. “$100 million fund manager” carries more weight than generic praise.

• Test different formats for presenting testimonials – quote cards, video snippets, or screenshot formats can each work well depending on your audience.

4. The Milk Road

Why this works:

A shocked cat staring at a mostly green stock line that turns red right at the top, with the panicked text “WHY IS IT GOING DOWN.”

This is how The Milk Road perfectly captures the emotional rollercoaster of crypto investing with humor.

This ad works brilliantly because it taps into a universal investing experience – that moment of panic when even a small dip feels catastrophic. And it does it with a light-hearted approach that stands out in the normally serious crypto content space.

It shows what makes this newsletter unique: relatable humor that acknowledges investing’s emotional side.

How to apply this concept:

• Identify the main frustration your audience experiences with content in your niche, then directly address it in your Meta ad headline.

• Keep your unique voice consistent between your ads and actual newsletter content so subscribers get exactly what they expect.

• Test different ways of framing your differentiator – sometimes humor works better than serious approaches, even for complex topics.

5. Catskill Crew

Why this works:

Looking for the best new restaurant in the Catskills? A hidden gem shopping experience? The latest local deal?

Catskill Crew has positioned itself as the definitive insider’s guide to this picturesque region. And their ad perfectly captures this “in the know” value proposition. 

The ad succeeds by selling membership to a community rather than just another email subscription.

Visuals immediately evoke the Catskills lifestyle while promising access to “all things Catskills.”

This approach shows how offering rare insider information can transform your newsletter from a nice-to-have into a need-to-have.

How to apply this concept:

• If your newsletter serves a defined community (geographic or interest-based), make that community identity central to your Meta ad creative. People subscribe to feel connected to groups they identify with.

• Feature actual businesses, events, or resources you’ve highlighted in previous newsletters to show the tangible value you provide.

• Use detailed geographic or interest-based parameters in your Meta targeting to reach the right community members. This typically yields a higher conversion rate and lower CPA.

6. Cyber Corsairs

Why this works:

If you’ve bought a ChatGPT plan but aren’t sure what to do with it, you’re not alone. Cyber Corsairs recognized the gap that exists between AI tool adoption and actual mastery.

Their newsletter specifically focuses on helping readers craft efficient and effective prompts for real-world applications.

This ad succeeds by pinpointing a common frustration (struggling to get good results from ChatGPT) and offering a practical solution. They create immediate relevance by addressing skills people are eager to develop.

And let’s be honest, when you help people get more value from tools they’ve already paid for, they’re much more likely to stick around.

How to apply this concept:

• Target subscribers by identifying tools they already own but aren’t using effectively, positioning your newsletter as the bridge between purchase and mastery.

• Include practical tips in your ads as a sample of the value subscribers will receive regularly.

• Show the gap between what people want to achieve with certain tools and their current results, then frame your content as the solution.

🎬 VIDEO ADS

7. Acquisition Ace

Why this works:

“95% of businesses fail, but 95% of entrepreneurs that buy an existing business succeed.”

This fascinating statistic in Acquisition Ace’s ad makes entrepreneurs immediately stop and think. It presents a contrast most haven’t considered, making the ad impossible to scroll past.

When you put two opposing stats side by side like this, readers can’t help but want to learn more. This works especially well when your newsletter offers a fresh take in an industry full of the same old advice.

By challenging the norm, Acquisition Ace positions itself as a source of valuable information you probably won’t find in typical business content.

How to apply this concept:

• Identify the widespread wisdom or common practice in your niche, then find data or examples that suggest an alternative approach may be more effective.

• Structure your Meta ad copy as a direct challenge to assumptions using contrasting statistics or clear before/after comparisons.

• Use ad copy that asks questions designed to make people reconsider their assumptions: “What if everything you’ve been told about [topic] is wrong?”

8. James Clear

Why this works:

Three ideas. Two quotes. One question. Every week. No exceptions. James Clear’s 3–2-1 Newsletter has built an empire of over 3 million subscribers on the power of simplicity and consistency.

His ad doesn’t try to dazzle you with promises – it simply showcases the formula that’s already working.

The combination of predictable value and massive social proof creates both trust and FOMO simultaneously.

What can newsletter marketers learn from this? A consistent and branded format can be a very powerful tool in scaling your ads.

When readers know exactly what to expect from each issue, the subscription decision becomes almost frictionless.

How to apply this concept:

• Develop a distinctive format that gives your newsletter a recognizable structure readers can count on each time they open your emails.

• Showcase your subscriber numbers when they’re impressive – social proof remains one of the most powerful conversion tools available.

• Brand your content structure with a memorable name or system that subscribers can easily reference and remember.

9. The Mommy

Why this works:

Five-minute reads. 100% free. Loved by 100k+ moms. The Mommy’s ad is a masterclass in addressing every possible objection before it can even form in a subscriber’s mind.

We live in a world where parenting advice is plentiful but time is scarce. So what does this newsletter do? Positions itself as the one solution exhausted moms actually have time for.

This strategy shows what really matters when building a subscriber base: understanding the problems your readers face every day.

Many newsletter creators focus on showing off their great content but ignore the real reasons people hesitate to subscribe. The Mommy addresses these issues head-on. 

How to apply this concept:

• Identify the key objections or hesitations your target audience might have about subscribing to another newsletter, then address each one explicitly in your Meta ad copy.

• Use specific numbers rather than vague claims – “5-minute read” is more compelling than “quick read” because it makes a concrete promise about the time investment required.

• Use visuals that represent the emotional state your newsletter helps create – calm, confidence, relief – rather than just showing the newsletter itself.

10. Tyler Denk (Big Desk Energy)

Why this works:

A $2.6M pitch deck – free for 48 hours only. Tyler Denk’s Big Desk Energy newsletter offers a mix of valuable content, with this particular pitch deck being available for a limited time.

The Post-it note visual presentation adds a personal touch that makes the offer feel more like insider information being shared directly with you.

This approach shows how providing concrete and valuable resources can be more effective than general promises.

By offering something with a specific value (“$2.6M pitch deck” rather than just “successful pitch deck”) and adding a time constraint, the ad creates a compelling reason to subscribe now.

The creative visual presentation also helps the offer stand out in the very crowded digital space we see today.

How to apply this concept:

• Create periodic high-value lead magnets that are only available to subscribers for a limited time. These “special events” can drive subscription surges that significantly lower your overall CPA.

• Use specific numbers or results when describing your lead magnets – “$2.6M pitch deck” or “The exact email template that generated $50K in 30 days” is more compelling than generic descriptions.

• Use visual designs that stand out from typical digital marketing – the Post-it note approach feels handwritten and personal in a way that cuts through the noise.

That’s all for this week! I hope these breakdowns give you some fresh ideas for your next newsletter ad campaign. You can view our past issues on our website.

P.S. Got a question with your newsletter? Whether it's:

• 📈 Growing your newsletter with paid ads

• 🐝 Beehiiv tips, customization, or feature guidance (If you're thinking about switching to beehiiv, use this link to get your first month FREE + 20% off the next 3 months.)

• 💰 Monetization strategies like sponsorships, paid subscriptions, Sparkloop integrations, etc.

Just hit reply and let me know what's on your mind – I'll do my best to help.